5 types of bad journalistic behavior driving PR pros nuts
Culture & Leadership News & Awards Opinion Strategy 5 types of bad journalistic behavior driving PR pros nuts Journalists are curious, sometimes to a fault. In the drive to get a story first,...
View ArticleClik here to view.
6 ways to respond to tricky interview tactics
Opinion 6 ways to respond to tricky interview tactics GroundFloor Media's Crisis Communication experts offer these guidelines to help you avoid getting fooled by a clever reporter. Journalists can be...
View ArticleClik here to view.
Newsroom layoffs rose by 30 percent in 2011
Opinion Newsroom layoffs rose by 30 percent in 2011 It used to be that the power of the press meant never crossing an industry that buys ink by the 55-gallon drum. But the newspaper’s ink-stained...
View ArticleClik here to view.
When to say ‘no’ to a PR client
Opinion When to say ‘no’ to a PR client Turning down a potential client can be hard, but in the short-term and long-term it will likely turn out to be a wise business decision that will save money and...
View ArticleClik here to view.
Pink slime, be gone! How grocers avoided a PR crisis
Opinion Pink slime, be gone! How grocers avoided a PR crisis Lean, finely textured beef—derisively known as “pink slime”—has been added to beef for years. But as the saying goes, what you don’t know...
View ArticleClik here to view.
How Gap Inc. connects with consumers on social media
Culture & Leadership News & Awards Opinion Strategy How Gap Inc. connects with consumers on social media Hipster 20-somethings swing dancing and sporting khaki pants and fitted tees used to be...
View ArticleBest Buy’s lax response lets PR crisis drag on for months
Opinion Best Buy’s lax response lets PR crisis drag on for months There’s nothing like a slow-moving crisis to inflict long-term harm on a company’s reputation. During the last five months, retailer...
View ArticleClik here to view.
Who wins when reporters cut and paste press releases?
Opinion Who wins when reporters cut and paste press releases? Journalists and PR pros are closely watching the ongoing dispute between Steve Penn and his ex-employer, the Kansas City Star, regarding a...
View Article7 guidelines for responding after a tragic event
Opinion 7 guidelines for responding after a tragic event So many Coloradans uttered the same phrase on Friday, “Oh, no! Not again.” The shooting spree at a movie theater in Aurora couldn’t help but...
View ArticleClik here to view.
10 Communication Tips to Consider During a Crisis
Strategy 10 Communication Tips to Consider During a Crisis It’s never too early to start crisis communication planning for 2019. To help get started, the GroundFloor Media team of crisis...
View Article
